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ApricotLaw Blog

Understanding the Basics: What Every Lawyer Needs to Know About PPC

Jan 02, 2024

In the competitive legal services industry, understanding the basics of pay-per-click (PPC) is a game-changer for lawyers. PPC advertising is a tool in legal marketing that can help law firms reach clients seeking legal advice...

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The Biggest Challenge for Reputable Personal Injury Firms… Ambulance Chasers!

Nov 16, 2023

When you went to law school, did you imagine that you’d be competing for business with unscrupulous attorneys who try to scoop up clients when they’re most vulnerable? If you’re like most ethical lawyers, you...

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Is Content Creation Mandatory for High Google Ranking?

Nov 16, 2023

The numbers are clear: most of the webpages Google delivers on the first page of the search engine results pages, or SERPs, have at least 2,400 words. But if you look at some of the...

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The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

Nov 16, 2023

It’s not your imagination. Google’s results have changed since the beginning of this month, and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality....

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What is Content Marketing?

Nov 16, 2023

The future of Lawyer SEO and Internet Marketing is Legal Content Marketing. "Consumers have shut off the traditional world of marketing."Great read over at the Content Marketing Institute... Read the full post at http://bit.ly/1Fdp9eI

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Law Firm Website Recovery from Google Penalty or Devaluation

Nov 16, 2023

If your law firm website has been affected by a recent Google update, we must first diagnose what triggered the penalty or devaluation. Read the full post at http://bit.ly/1B1HxTT

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